SWB/today: Market down; Oil up; The Profitable Biz of Coaching

THE SERIOUS AND fUN SIDE OF BIZ

biz news & ideas for women on the go

 

 

FEATURE: The Biz of Personal Coaching

shannon

 

 

22 AUGUST,2016 MONDAY

 


NOTEWORTHY


‘Hedge fund’ doesn’t mean anything anymore

bi-graphics_hedge-funds-2-and-20

Read the article from BI


THE SERIOUS SIDE


STOCK MARKET CLOSE



BOND MARKET CLOSE


Treasury Bills, Notes and Bonds
Most recent issues
Maturity % yield Change
3-month 0.312% +0.003
6-month 0.4445% –0.0005
2-year 0.75% +0.004
5-year 1.17% +0.0038
10-year 1.58% –0.0002
30-year 2.29% +0.0009

MARKET COMMENTARY


Stocks Pare Losses Into Close on More Gains for Crude

Stocks pared losses as they headed into market close Friday as crude ended its seventh session of gains.

The S&P 500 was down 0.15%, the Dow Jones Industrial Average fell 0.24%, and the Nasdaq slid 0.03%.

Read more from The Street


WHAT DID THE EUROPEAN MARKETS DO?


European Markets Down as Pound Weakens on Brexit Timing News

European markets slipped on Friday as the pound dropped the most in two weeks on the news that Prime Minister Theresa May is leaning towards the first half of 2017 for triggering formal talks over the U.K.’s exit from the European Union.

The pound recently traded down 0.87% to $1.3054, after falling to as low as $1.3029 earlier in the day. Against the euro, it was recently down 0.6% at €1.1530.

In London, the FTSE 100 fell 0.2% to 6,858.95.

Read more from The Street


WHAT DID OIL DO?


Crude oil prices moved higher on Friday, recovering from earlier losses. Oil traded in the green despite another weekly rise in active oil rigs in the U.S. The number of rigs drilling for oil increased by 10 to 406 in the past week, according to Baker Hughes, the eighth straight week of rising activity.

Hopes over a production freeze from major oil-producing countries and a draw-down in domestic inventories continued to buoy commodities.

West Texas Intermediate, the U.S. benchmark, was up 0.35% to $48.39 a barrel on Friday, closing 9.1% higher for the week. Crude has climbed for the past seven sessions.

Read more from The Street


STOCKS IN THE NEWS 


In earnings news, Gap (GPS)  narrowly beat quarterly estimates.

Foot Locker (FL) showed off a better second quarter, beating both profit, revenue and same-store sales estimates

Estee Lauder (EL) exceeded profit and sales estimates over its recent quarter, overcoming currency exchange challenges that ate into revenue growth.

Deere & Co. (DE) rose on better-than-expected profit in its recent quarter. The farming equipment manufacturer earned $1.55 a share in its third quarter,

Viacom’s (VIAB) board approved a settlement that will end Philippe Dauman’s 11 years as CEO, according to reports on Friday.

Read more from The Street


HEADLINE BUZZ


Wall Street Journal

Viacom CEO Philippe Dauman Agrees to Step Down


New York Times

Private Equity Pursues Profits in Keeping the Elderly at Home


Bloomberg Business

The Feds Want to Give You Money to Learn to Code. Here’s Why That’s a Problem


International Business Times

Incoming Viacom CEO Plans Investor Campaign


The Guardian

Viacom CEO Philippe Dauman to receive $72m payout as he departs


The Telegraph

Economists hike forecasts as Brexit confidence grows


SMART INSIGHTS


INVESTING


Top 7 Money Management Apps for 2016

Mint

Mint originally was a web-based personal finance platform that has since moved into the mobile app space. By connecting your bank, investment and loan accounts to this app, it can create and recommend a personalized budget.

PocketGuard

PocketGuard is a budget app that links up directly to your bank accounts.

illGuard

BillGuard simply keeps track of your spending by its category, time and location.

Read more: Top 7 Money Management Apps for 2016 | Investopedia


SPECIAL REPORT: The Hedge Fund Shakeout


For a long time, the hedge fund industry has been great: Big fees on top of big returns powed big salaries. That may be changing as investor withdrawals are up, quant firms are eating away at the roles traders traditionally played, and institutional investors are targeting reduced fees as a defense against lower overall returns.

We are in a somewhat unprecedented environment, with negative interest rates in some major economies, a divided Federal reserve and an unending flight to safe havens which, in the case of bond yields, may cost money to own. This is one of those environments where hedge funds are expected to thrive, and many haven’t. As a result, some firms like Tudor Investment Corp are slashing staff, reducing fees and turning to automated strategies to act as ballast for returns.

Even with the poorer than usual performance, hedge funds may have gotten away unscathed if it weren’t for ETFs. The growth in the ETF industry has created transparent, liquid strategies for customizing market exposure in a way that investors previously could not do outside paying a hedge fund to play that role. And, of course, ETF fees are significantly lower.

Read more: The Hedge Fund Shakeout | Investopedia


THE fUN SIDE


FEATURE: THE BIZ OF COACHING


How To Supercharge Your Coaching Company, From A Millennial Pulling In $150K Per Client

shannonJules Schroeder

If you’re like most millennials, one of your primary needs is to know your work has purpose.

But just how much of an impact are millennials really making? One of the primary vehicles for impact, the$107 billion online education industry, may be falling short.

Meet Shannon Graham, an internationally renown success mentor who works with high-profile entrepreneurs . He charges $150k per client to work with him for a single year, with a minimum 3-year commitment. His clients have gone on to successfully complete massive projects, including a $220 million initiative to modernize India’s transportation system.

I spoke with Graham about his no-nonsense approach to coaching on this week’s episode of Unconventional Life, “How To Charge $150k Per Client Per Year.”

Below, Graham shares how you can create a high-impact coaching practice and enroll clients who will happily pay top-dollar to work with you.
1. Invest in yourself. “As a coach, you can only bring as much value as you have,” Graham says. Instead of focusing on your website or sales funnels, your constant focus should be on your own growth.
2. Seek out your clients. Cut the marketing strategies that are designed to appeal to just about everyone who sees your ad or lands on your page. The truth is, the average person isn’t your ideal client. Your ideal client is deeply committed to personal growth and is willing to invest in the highest caliber coaching to get there.
3. Be firm on your price. Don’t settle for a mediocre price point in order to appeal to more clients. You aren’t looking for a lot of clients, you are looking for the right client.
4. Engage deeply and personally. “Making a big impact has a lot more to do with depth than it does with width,” Graham says. Effective coaching should be specially tailored to the individual you are working with. There is no one-size-fits all.
Read the article from Forbes

LEARN


How I Turned a $15 Article Into a 7-Figure Income

GettyImages-165976924-web1_80538CREDIT: Getty Images
BY AMY MORIN

In 2013, my article “13 Things Mentally Strong People Don’t Do” was read by millions of people in just a couple of days. Then, Forbes.com reran my list and it became their most viral article of all time, with another 10 million views.

My list was featured by major media outlets, like Business Insider, The HuffingtonPost, Success, and Psychology Today. It was also referenced by radio personalities, like Rush Limbaugh, and mainstream news shows across the globe, likeCNN Indonesia.

At least 30 million people read my article, and I knew that going viral on a global scale was a once in a lifetime opportunity. I had to find a way to keep my audience engaged.

But I wasn’t even a “real” writer. I was a psychotherapist and a college psychology instructor. I’d only started writing articles as a way to earn extra income after my husband passed away.

Here’s how I turned that viral article into a viable business:

1. I hustled.

To say I was unprepared for the viral superstorm is an understatement. I had a bare bones website and scarce social-media presence.

2. I started to build a platform.

Mental strength was something I talked about in my therapy office on a regular basis, but this was the first article I’d written on the subject. But clearly, people wanted to know more.

3. I turned my article into a book.

I never set out to write a book. But in the midst of the viral sensation, a literary agent called me and suggested I write one.

4. I started giving speeches.

I hired a speaking coach and got to work learning as much as I could about the speaking industry. I started landing speaking engagements well before my book hit the shelves.I gave a TEDx Talk and I continue to speak to corporations, athletes, and various conventions about how to build mental strength.

Read the article from INCEARN


CREATE


How Technology Grew A Side Project Into A 7-Figure Business

magzPexels.com

At 26 years old, Nathan Chan created Foundr in March 2013 as a side hustle. Today, it’s a seven-figurebusiness.

What’s more impressive is that he created this digital magazine in a time when publishing is dying.

Here are five key ways technology aided in the growth of Foundr:

1. The magazine was completely digital, produced and distributed on the Apple & Google Play stores. “I had not much money to my name at the time and would’ve never been able to afford to produce a print magazine or even be able to get a loan,” Chan says. “Because of technology today, it’s much more easier to produce your own magazine in digital format and making it as high-quality as a traditional print magazine.

2. Chan used the power of online outsourcing. “Through tools like Upwork, I was able to find editors, designers and writers all around the world to put together the magazine every month,” he explains — something that would have been much more difficult had he been confined to searching for freelancers in his local area.

3. Social media helped spread the message. In many ways, social media is the new “word of mouth,” and Chan knew how to leverage its power. “We’ve utilized social media to spread the message of our brand at a rapid rate. In particular, Instagram has been an incredibly powerful channel to grow our brand. We’ve grown our Instagram from 0-800,000+ followers in 18 months, with no signs of slowing down.”

4. Ranking on the app store search is key. Chan and his team “mastered App store SEO that allows us to rank for many key terms for the magazine in the app store.” Because of this, people searching the store for relevant terms were led to Foundr rather than different apps which might otherwise have appeared higher in the results.

5. They expanded their online presence with a podcast. There’s always room to grow, and Chan recognized that since many people prefer to listen rather than read, there was an opportunity there as well. Technology enabled him to reach that audience at a low cost: “We’ve used our podcast to help grow the brand, [without needing] a professional studio or a radio deal.”

Read the article from Forbes


That’s all for today.

  See you back here in the a.m. with the latest biz.


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