SNIPPET : THE AD BOWL

Here are all the Super Bowl commercials in this year’s game—from big tech to the big names

The early favorites for best Super Bowl commercial in 2018

These five ads, released or teased online ahead of the game, have grabbed the most attention so far on social media, according to iSpot.tv,which tracks shares and mentions of ads on Facebook, Twitter, and YouTube.

  • PepsiCo brands Doritos and Mountain Dew throw down in a lip-sync battle airing in the first half of the game. Peter Dinklage reps Doritos with Busta Rhymes in his corner, and Morgan Freeman pairs with Missy Elliot on team Mountain Dew.

  • NBC will air a new episode of its biggest show, the tearjerker drama This Is Us, after the Super Bowl ends. Fans are already sobbing over the promo for the episode, which promises to answer “all of your questions.” For real, this time. Maybe.

  • Musical artist Cardi B, chef Gordon Ramsay, actress Rebel Wilson, and actor Anthony Hopkins try to replace Amazon’s Alexa in the commercial for the virtual assistant.

  • Super Bowl veteran Budweiser trades clydesdales for water in a moving ad showing the beer company providing clean water to victims of last year’s natural disasters.

  • No one has yet claimed responsibility for a star-studded series of teasers promoting a fictional reboot of Crocodile Dundee. The latestis over four minutes long and features Danny McBride, Chris Hemsworth, Margot Robbie, Hugh Jackman, and other Australian stars. The Brisbane Times reports Tourism Australia may be behind these fake trailers, and are using them to tease an ad that will run in the Super Bowl. The national tourism body has not returned Quartz’s request to confirm.

from quartz

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